MY PORTFOLIO
Welcome! This page is an evolving portfolio to showcase my creativity and contributions to business - not only through online strategies - but also through digital design. Please take a moment to review some of my work and a few other fun things! See how my talents have contributed to E-Commerce campaigns and strategy.​​
EMAIL PROMOTIONS
Campaign Title: "TARGETED"
This campaign was scheduled for one weekend in June 2023. The campaign was accompanied by a supplemental Flash Sale.
Campaign Title: "BERSA BLOWOUT"
This campaign was scheduled for one weekend in July 2023. The campaign was intended to advertise, promote & move inventory.
Campaign Title: "XFIRE CHALLENGE"
Spanning July to August 2024, this content advertised a campaign that consisted of a promotional incentivized rebate package. The intent was to increase customer traffic, move product, and build revenue.
SOCIAL MEDIA WORK
Promoting inventory through photography, not just stock imagery.
Managing social media outlets expands organizational outreach and offers opportunities to promote niche products and inventory to a broad consumer base.
I take pride in a creative approach to showcasing products and inventory through photography without extensive use of an image filter.
Dollars represented as "Points".
Sometimes, organic marketing through social media can pose challenges. Resilience and problem-solving skills can be the difference between successful or ineffective content.
Although traditional social media platforms and the use of still imagery serve as an outlet for potential leads or consumers, video marketing through other media sources, like YouTube or TikTok, can also be instrumental in achieving strategic objectives. For example, the informational media I produced here is used to foster organizational credibility and reliability.
REBRANDING
Using Adobe Creative Suite, I produced new product labels to increase consumer appeal and develop a more aesthetically pleasing product label for the targeted consumer audience.
BEFORE
"Fighter Fuel" Blend
"3 Day Pass" Blend
"Ground Support" Blend
AFTER
"Wakeup Call" Blend
"Morning Glory" Blend
"Zero Dark-Thirty" Blend
GENERAL ARTWORK
Ink Drawings
"Got Your Six" - An Allied pilot during a dogfight in WWII is almost shot down but is saved by his wingman.
"Reindeer Tryouts" - Santa is taken on a wild ride by a new junior reindeer that foolheartedly believed he was ready to guide the sleigh.
"Wolfie" - A former coworker often held his hands out in front of his chest like a T-Rex. The thought was recreated in this silly caricature. The coworker was amused!
Photographs
Sachs Covered Bridge in autumn at Gettysburg, PA.
A sunburst through the trees during a hike at Michaux State Forest in Franklin County, PA.
A sneak peek of the housing unit through the Warden's viewing window at The Old Jail in Jim Thorpe, PA.
Pumpkin Carving
"The Captain" - Captain America.
"Spooky Hollow" - The Headless Horseman.
"Stacked!" - Four carved pumpkins placed atop one another, each with a distinct expression.
